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Twist is a creative studio led by Floriane Jambu and Alex Dalmau.  We’re not ones for big reveals or complex processes. We like to keep things simple—no overhead, no intermediaries, just the right team for the job, building your brand together.

Design by Twist — Work

Affinity was preparing to change the world of pro creative software forever with its latest version ready to launch. Now part of the Canva family, it was time to give the industry’s secret weapon a radical new identity, built with its own tools.

Affinity has a cult following in the design world. We needed to reimagine the brand without alienating the core community, paving the way for the platform’s ground-breaking new era: complete creative freedom.

As part of a tight-knit team from Affinity and Canva, we worked closely to craft a brand that truly embodies the Affinity ethos: For creatives, by creatives. Staying true to their punk-hearted attitude, we began with an irreverent tone of voice that speaks to the shared experiences of pro creatives who put in the hours — paired with a visual language inspired by how the platform actually feels to use.

The new Affinity brings three creative studios together in one app for uninterrupted creativity. Plus, it’s 100% free to use, forever. Our reimagined brand identity delivers this sense of creative freedom at every touchpoint. Every touchpoint is unapologetically bold, crafted to feel unlike anything else in the industry. Fresh.af


Thanks so much for Affinity´s and Canva’s incredible brand team — and especially to Cat van der Werff, Tom Carey, and Erin Schaffer.

This project was full of amazing collaborations : 
Hype reel: 

Affinity. True creative freedom.

affinity

Lyssna

In its first decade, Canva gave millions of people the tools to design. As the platform continued to grow, the team set their sights on something bigger—empowering entire organisations, all around the world.




How do you evolve a globally loved brand without losing what made it special? Canva needed a refresh that could resonate with new audiences across different cultures—while staying true to their original purpose and personality.




Partnering with Canva’s in-house brand team, we helped redefine how the brand connects with people and businesses around the world while staying true to its essence. At the core of the refresh was the idea of Empowerment—design isn’t just about what people create, it’s about what that design empowers people to achieve in their world.


We built a brand system inspired by Canva’s own product: flexible, expressive, and easy to use. It adapts across moments, formats, and regions—infused with the same energy and playfulness users feel when they create with Canva. We infused playfulness and energy where competitors typically remain corporate and rigid. All without losing the clarity and confidence that makes the brand instantly recognisable.




Shout out to Canva’s incredible brand team — and especially to Cat Van Der Werff, Michael Webster, and Ashleigh Bowring.

A brand glow-up for Canva.

Canva


Workout Meals is a ready-made meals brand created for everyday athletes—people who care about nutrition but don’t always have time to cook. With a growing customer base and a competitive market, they needed a refreshed identity that could better reflect their energy, purpose, and audience.




Despite a strong product and loyal following, the brand lacked the visual punch and cohesion to stand out. The challenge was to create an identity that captured the boldness of their meals and their mission—fuelling everyday athletes—without losing the trust of their existing community.




Working from a sharp strategy developed by Untangld, we brought the new brand idea to life across packaging, digital, and comms. The result is a flexible identity system packed with colour, motion, and attitude—designed to energise the everyday athlete and fuel growth across every touchpoint.




Strategy: Untangld
Photography: Dominic Lasaitis
Code: Astronaut
Motion: Ralph Matthews, Mac Archibald


Big thanks to Sarah, Tomi and Dean for bringing us along for the journey.

Fuelling everyday athletes.

Workout Meals


Untangld is a strategy studio based in Australia, known for sharp thinking and a refreshingly honest approach. As their presence expanded internationally, they needed a digital home that could reflect their vision—and showcase the kind of thinking that sets them apart.




Most studios lead with case studies. Untangld wanted to lead with ideas. The challenge was to build a site that put strategy front and centre, while offering an experience as curated and compelling as their thinking.




We designed an editorial-inspired site that blurs the line between consultancy and publishing. Every element was built to elevate their ideas—from thought leadership to case studies—creating a platform that feels confident, intelligent, and completely Untangld.




Illustrations: Seb Agresti, Jan Buchczik, Ilana Bodenstein, Lan Turong, Yann Bastard. 
Code: Andrew Cuneen

Thank you to Danish, Jamal, Abbey and Sarah.



Making ideas irresistible.

Untangld


The OneTwo set out to redesign more than just bras—they wanted to fix a broken experience. With a personalised fit service and a refreshingly honest tone, their goal was to make every woman feel seen, supported, and actually well-fitted.




Most lingerie brands weren’t listening. The OneTwo aimed to challenge an industry that had let women down for years—but needed a brand that matched their vision: warm, elegant, and built on empathy.




We created a brand identity that felt as personal and considered as the product itself. From tone of voice to design, every detail was crafted to reflect their values—confident but never loud, refined but always approachable. The result? A brand that connects with women on their terms, and stands apart from the noise.




Thank you to Margot and Maria for trusting us to bring their vision to life.



Building a brand that fits just right.

OneTwo

Swag is Employment Hero’s all-in-one SuperApp, built to help employees find jobs, manage work, get paid, and earn rewards—all in one place. It’s employment, reimagined from the employee’s point of view.



Swag needed a brand that spoke directly to employees—without alienating the employers who ultimately make it all happen. The challenge: how to strike the right balance between personal relevance and business credibility.

In close collaboration with Employment Hero’s internal team, we helped position the product, shape the offering, and land on the name: Swag. We then brought it to life through a vibrant, flexible identity that reflects the app’s four key pillars—Finance, Employment, Rewards, and Jobs. The result is a brand that feels fresh, empowering, and built to resonate with both sides of the employment equation.

 
Illustrations: Nice Shit, Bernardo Henning
Motion: Never Sit Still, Mac Archibald
Code: DashDigital

Big thanks to Tasman Page, Rob Dunn, Julia Merrick, Stephen Yoon, and Josh Roseberg.

Naming and branding for SWAG, the first employment super app.

Swag


Foxtel is one of Australia’s biggest entertainment platforms. After years of small tweaks, it was time for a brand refresh that could meet the demands of a faster, more competitive media landscape.


The goal was to make the Foxtel brand feel more focused, confident and connected to its purpose: helping viewers find what they love in a world of endless choice.


This rebrand was conceived, developed and led by Balboa (Foxtel Group’s creative agency). We were brought in as part of a select group of independent designers to help evolve and extend the design system — working closely with Balboa to build on the core brand idea, This Way, and push the visual identity further.

Executive Creative Director: Guy Sawrey-Cookson
Creative Direction: Erin Hoffman
Design: Jamie Carbery, Mark Sayer, Nakita Carey, Romelle Menezes, Bruna Silva, Alex Dalmau
Motion: Ben Headon
Sting: Where There’s Smoke

Must-see viewing gets a fresh new look.​

Foxtel


Protecht has been reshaping how organisations manage risk for over two decades—offering powerful, tech-forward solutions that help businesses stay resilient and in control.




While the business kept evolving, the brand didn’t. Protecht’s identity felt out of step with its rapid growth and innovative edge—blending into a category known for being safe, serious, and a little bit stale.




We created a bold, modern brand that reflects Protecht’s sharp thinking and seamless approach to risk. From strategy to visual identity, every element was designed to stand out in a crowded space—reinforcing their leadership in the industry while opening the door to new audiences and opportunities.




3D design: 3D2D studio 
Illustrations: Joseph Carrington

Risk made seamless.

Protecht


The Commercial is an independent gallery based in Sydney’s Inner West. Known for its sharp curatorial eye and unique space, it has spent the past decade challenging expectations of what a commercial gallery can be.




As their 10th anniversary approached, The Commercial needed a new identity and website—something that reflected their position in the art world while doing justice to their distinct point of view.




We built a brand identity grounded in the space itself. Inspired by the gallery’s tall concrete walls and brutalist feel, we created a confident, pared-back system with a custom logotype at its core. The result is an identity that holds space—quietly bold, unmistakably The Commercial.

A brutalist visual identity for The Commercial.

The Commercial


Batlow Cider has been turning Australia’s favourite apples into award-winning cider since 2011. In a fresh twist, the team launched a new line of hard seltzers—Apple & Rhubarb and Apple & Blackcurrant—crafted with real fruit and their signature care.




Batlow needed a packaging design that could help the new seltzers stand out in a saturated market—while still feeling part of the Batlow family. The challenge was to strike the right balance between freshness, flavour, and brand recognition.




We designed a clean, modern can that brings bold flavour to the front. Inspired by the natural ingredients, the packaging pairs crisp patterns with a contemporary typographic system—creating a look that’s light, fresh, and ready to stand out in the fridge.



A fresh design for Batlow's bubbly delicious hard seltzers.

Batlow Seltzer


Employment Hero is a people management platform helping over 300,000 SMEs and more than 2 million employees around the world work better. With a strong presence in Australia, they were ready to scale globally—and needed a brand that could grow with them.



Their existing brand felt generic and inconsistent—out of step with their ambition and momentum. To support their next phase of growth, they needed a clearer, more confident expression of who they are and what they stand for.



We redefined their brand strategy and identity from the ground up. At the heart of it all: the Hero—a persona that captures the purpose and personality of the brand, bringing a more human voice to the business. We paired this with a modern, flexible visual system and a tone that feels direct, optimistic, and easy to connect with.



Illustrations: Alec Doherty, Catherine Potvin
Photography: Benito Martin
Motion: Never Sit Still
Sound Design: Smith & Western

Big thanks to Ben Thompson, Kevin Rawlings, Tasman Page, Julia Merrick, and Josh Roseberg for being such great partners. It was a real privilege to build this brand together.



1 Merit, AGDA 2021
2 Finalists, AGDA 2021

Repositioning Australia’s leading people management platform. 

Employment Hero

Example

Bringing bold flavour and refined flair to 


Cartel is a modern Mexican bar and eatery led by international mixologist Grant Collins and Chef Arnolfo Raimondi. Located on the ground floor of the Old Rum Store, the venue pairs bold flavours with a refined atmosphere.




The team wanted a brand that captured the energy and intensity of Mexican cuisine—without falling into clichés. The challenge: how to create something that felt vibrant and layered, while still elegant enough to reflect the venue’s elevated experience.




We created a modern identity that blends the spirit of Mexico with the sophistication of Sydney. A mix of serif and sans-serif typography nods to the fusion at the heart of the venue, while Aztec-inspired patterns and an earthy, punchy colour palette bring warmth and vibrancy. From coasters to signage, every touchpoint was crafted to reflect the care, flavour, and precision behind every drink and dish.

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