Where synergy happens.

A bit of context

Lyssna is a user research platform that helps teams make better decisions by listening to real people. Founded in 2008 (formerly UsabilityHub), it began as a simple five-second test and has grown into a powerful, all-in-one research platform—combining flexible research tools with a high-quality global participant panel.

At its core, Lyssna is built on a simple belief: great products start with great listening.

The problem to crack

As Lyssna grew, the gap between the product and the brand became harder to ignore. The platform had matured into a robust research tool used by teams around the world, but the identity remained quite playful and illustrative, which didn’t quite match how powerful the product had become.

The challenge was finding the right balance. Lyssna needed to feel more professional and confident without losing its warmth. The product needed more space to shine. And the brand system needed to be easier for internal teams to use consistently, while still reflecting Lyssna’s people-first mindset.

What we did about it

We refreshed Lyssna’s brand to better reflect what it has become today: a trusted research platform that helps shape products people love.

The answer came from what Lyssna stands for: a space to listen.

We shaped a tone of voice that feels clear, human, and grounded in real conversations — bringing the synergy between builders and users to the forefront, because better experiences are born from two-way dialogue.

The new identity puts the product front and centre, using real UI moments as a core part of the visual language. We simplified and refined the colour system to make it easier to use day to day, paired with carefully crafted illustration that reinforces the brand’s narrative.

The result is a brand that feels confident, distinctive and professional without losing its warmth. A flexible system designed to scale alongside the product — and a brand built on connection.