Repositioning Australia’s leading people management platform.
The crew that made it happen
Illustrations: Alec Doherty, Catherine Potvin
Photography: Benito Martin
Motion: Never Sit Still
Sound Design: Smith & Western
Big thanks to Ben Thompson, Kevin Rawlings, Tasman Page, Julia Merrick, and Josh Roseberg for being such great partners. It was a real privilege to build this brand together.
A little love from the industry
1 Merit, AGDA 2021
2 Finalists, AGDA 2021
A bit of context
Employment Hero is a people management platform helping over 300,000 SMEs and more than 2 million employees around the world work better. With a strong presence in Australia, they were ready to scale globally—and needed a brand that could grow with them.
The problem to crack
Their existing brand felt generic and inconsistent—out of step with their ambition and momentum. To support their next phase of growth, they needed a clearer, more confident expression of who they are and what they stand for.
What we did about it
We redefined their brand strategy and identity from the ground up. At the heart of it all: the Hero—a persona that captures the purpose and personality of the brand, bringing a more human voice to the business. We paired this with a modern, flexible visual system and a tone that feels direct, optimistic, and easy to connect with.
