
Employment Hero is a people management platform helping over 300,000 SMEs and more than 2 million employees around the world work better. With a strong presence in Australia, they were ready to scale globally—and needed a brand that could grow with them.



Their existing brand felt generic and inconsistent—out of step with their ambition and momentum. To support their next phase of growth, they needed a clearer, more confident expression of who they are and what they stand for.



We redefined their brand strategy and identity from the ground up. At the heart of it all: the Hero—a persona that captures the purpose and personality of the brand, bringing a more human voice to the business. We paired this with a modern, flexible visual system and a tone that feels direct, optimistic, and easy to connect with.



Illustrations: Alec Doherty, Catherine Potvin
Photography: Benito Martin
Motion: Never Sit Still
Sound Design: Smith & Western

Big thanks to Ben Thompson, Kevin Rawlings, Tasman Page, Julia Merrick, and Josh Roseberg for being such great partners. It was a real privilege to build this brand together.



1 Merit, AGDA 2021
2 Finalists, AGDA 2021

Repositioning Australia’s leading people management platform.

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