A fresh design for Batlow's bubbly delicious hard seltzers.

A bit of context

Batlow Cider has been turning Australia’s favourite apples into award-winning cider since 2011. In a fresh twist, the team launched a new line of hard seltzers—Apple & Rhubarb and Apple & Blackcurrant—crafted with real fruit and their signature care.

The problem to crack

Batlow needed a packaging design that could help the new seltzers stand out in a saturated market—while still feeling part of the Batlow family. The challenge was to strike the right balance between freshness, flavour, and brand recognition.

What we did about it

We designed a clean, modern can that brings bold flavour to the front. Inspired by the natural ingredients, the packaging pairs crisp patterns with a contemporary typographic system—creating a look that’s light, fresh, and ready to stand out in the fridge.