
The Commercial is an independent gallery based in Sydney’s Inner West. Known for its sharp curatorial eye and unique space, it has spent the past decade challenging expectations of what a commercial gallery can be.




As their 10th anniversary approached, The Commercial needed a new identity and website—something that reflected their position in the art world while doing justice to their distinct point of view.




We built a brand identity grounded in the space itself. Inspired by the gallery’s tall concrete walls and brutalist feel, we created a confident, pared-back system with a custom logotype at its core. The result is an identity that holds space—quietly bold, unmistakably The Commercial.

A brutalist visual identity for The Commercial.

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