Must-see viewing gets a fresh new look.
The crew that made it happen
Executive Creative Director: Guy Sawrey-Cookson
Creative Direction: Erin Hoffman
Design: Jamie Carbery, Mark Sayer, Nakita Carey, Romelle Menezes, Bruna Silva, Alex Dalmau
Motion: Ben Headon
Sting: Where There’s Smoke
Visuals courtesy of Balboa
A bit of context
Foxtel is one of Australia’s biggest entertainment platforms. After years of small tweaks, it was time for a brand refresh that could meet the demands of a faster, more competitive media landscape.
The problem to crack
The goal was to make the Foxtel brand feel more focused, confident and connected to its purpose: helping viewers find what they love in a world of endless choice.
Our role in the process
This rebrand was conceived, developed and led by Balboa (Foxtel Group’s creative agency). We were brought in as part of a select group of independent designers to help evolve and extend the design system — working closely with Balboa to build on the core brand idea, This Way, and push the visual identity further.
